Lexicon Content Marketing is a full-service marketing firm dedicated to maximizing your ROI.
We specialize in content marketing. When consumers are bombarded with messages, content marketing gets your company noticed. We develop integrated marketing strategies to establish awareness, build loyalty, and drive sales. Then we create brand-relevant materials that deliver valued information to your customer.
Partner with Lexicon to build a stronger, more profitable business. We meet your marketing needs from concept to creation with services ranging from marketing strategy to identity systems and sales collateral to print and digital solutions.
Focus on business while Lexicon handles your marketing projects.
Skip the learning curve, and log fewer hours creating an exceptional product.
Avoid hiring additional staff to develop successful content that maximizes ROI.
Recently, Lexicon posted about common content marketing mistakes organizations make. One of the main mishaps is not knowing the target audience. As promised, we’ve drilled down the basics on how to define your audience.
Common misconceptions and small oversights can lead to huge holes in your content marketing strategy. Lexicon weighs in on content marketing mistakes we’ve seen and provides advice on strengthening your content marketing plan.
1. Pushing Sales
It seems like only yesterday Lexicon was celebrating the launch of smile, a magazine for Hy-Vee, Inc. employees, on our blog. Now that we’re already three issues in and working on a fourth, we wanted to discuss in more detail…